How Totcity got a 317% increase in website booking

I love that with Serviceform, no problem was too big or small for them to help me. I've gotten over 1800 bookings in the last 5 months! - Louise Benning, Owner at Totcity.

Saving time

Welcome to Totcity – Andover’s new family-friendly play café, with a scaled-down street designed to inspire young children to explore and pretend to their hearts’ content.

Totcity was using a different calendar provider which was hard to use and required much work.

“Every time I received a booking, I had to go into the calendar and manually update the numbers of kids and adults I could accommodate per session. Serviceform helped me organise my booking process and limit the number of children and adults I can have at my play centre each day." Louise said.

Unlimited bookings, no commissions

"I looked at many booking system providers before finding Serviceform. They all charged fees for the number of bookings that a business took. This did not work for my business." Louise said.

She continues, "Serviceform on the other hand is very flexible and charges a monthly flat fee and allows me to take unlimited bookings. This is great as it allows me room to grow."

Professional look brings more online customers

Before Serviceform, Totcity had a confusing system that was hard for the parents to use. After taking up Serviceform, Totcity saw their booking numbers rise.

“Serviceform helped me create a professional look for my booking form. This really helped parents trust, and book online.” Louise said.

How does it work?

  1. Serviceform creates a tailor-made booking form to suit your play centre and places it on your website & social media
  2. Your customers can book online and can choose to pay a deposit or full amount
  3. You and your customer are notified of their booking with an email and SMS
  4. You can manage your customers history and reports through Serviceform

A tool that fits like a glove

RE/MAX is a global real estate franchise operating in more than 110 countries. In Finland, RE/MAX has 42 branches with 450 working agents. 

RE/MAX Finland has been using chatbots and other conversion tools for nearly two years. Chief Marketing Officer (CMO) for RE/MAX Finland, Matias Suhonen, reveals that the reason they switched to Serviceform was because RE/MAX wanted an easy-to-implement and easy-to-use solution. 

This is where Serviceform came in. Late summer 2021 saw Serviceform having conversations with RE/MAX about our conversion tools and how we could help them. 

The RE/MAX marketing unit has a clear vision when it comes to marketing goals. They have strong brand awareness and reach-related targets, but Matias said generating leads and the cost per lead was one of their most important KPIs. 

Our solutions for RE/MAX Finland

Our goal was to give them a tool that increased their lead generation while being easy to use on their end. So we built a context-driven chatbot for their homepage. This meant visitors could easily learn more about buying and selling properties through RE/MAX. 

With our contextual chatbot, we’re able to take listing descriptions as well as an agent's image and contact details to personalise the RE/MAX chatbot on each property listing page – making their customers feel like they're talking to the actual agent.

To streamline RE/MAX’s lead routing process, we also built an automated system through which the bot filters all leads by postcode and sends them to the appropriate agent in the relevant area. 

Matias said that one of the biggest pros of switching to Serviceform was how easy to use the tools were. He said from just playing around with the chatbot, he was able to start implementing even more conversion tools in time for seasonal campaigns, such as smart popups, leadbars, and dynamic forms. 

The result

Lead generation multiplied

The RE/MAX chatbot was installed in September 2021 and within 8 months of installation, they’ve multiplied their lead generation.

Matias said that the three biggest pros of Serviceform compared to their previous tools were easy implementation, good customer service, and having all the tools in one place.

“Serviceform is a combination of good support, easy-to-use tools, and quick response time,” Matias said. 

Saving 90% of your time

RE/MAX was also able to reduce their workload by 10x because they no longer had to manually sort leads and forward them to the appropriate agents. Our tool had an in-built feature to automatically do that job for them. 

Matias added that the easy-to-use nature of Serviceform tools was their biggest attraction. He said that after only one training session, he was given tool admin access and was able to intuitively play around with it, figuring out most things by himself. Whatever he needed help with, our friendly customer success managers were there to assist him.

Mari Halonen
Real Estate Conversion Expert
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Who is RE/MAX?

RE/MAX, short for Real Estate Maximums, is a global real estate company operating in more than 110 countries. Operating as a franchise company, RE/MAX was founded in January 1973 by Dave and Gail Liniger. 

RE/MAX landed in Finland in 2006, and now there are more than 400 RE/MAX employees in the country. RE/MAX operates in more than 40 locations across Finland. 

RE/MAX deals mainly in buying and selling properties and rentals. The company was founded on a concept of maximum commission, meaning agents would keep nearly all of their commission while paying their broker a share for office expenses – rather than a share of commission on each sale.