Every real estate agent should be doing one thing to sell properties faster: Using a chatbot app to market those properties!
Chatbot marketing has gotten so popular that you can easily be overwhelmed by the number of chatbot apps on the market. So I’m going to help you make a decision on which chatbot app is right for you and your agency.
If you’re looking to use chatbot marketing for your real estate business, there are a few factors to consider. In the real estate business, providing quality customer support goes a long way in converting a prospect into a sale. Chatbot marketing is a great way to help your prospects discover their perfect property while also increasing your web conversion rate. Two birds with one stone!
Bear with me on this humble brag: Serviceform’s Chatbot is pretty great! It has a unique lead routing feature plus dynamic property solution – and can even make Stripe payments for you. In the digital era, chatbot marketing has become a pivotal part of marketing and communication across industries. And below is all you need to know about the Serviceform’s solution to all your chatbot marketing needs!
Lead routing: A ‘real’ chatbot app for real estate
Even though I said chatbot marketing has become a pivotal part of the modern day marketing machine, to get the best results, you need to find the right chatbot app. What you need is a ‘real’ chatbot app that not only provides answers to customer enquiries, but also seamlessly generates and distributes leads.
This is where the lead routing feature of Serviceform’s Chatbot comes in handy. And I know what you’re thinking: A good chatbot is supposed to generate 100s of leads every month? How on earth are we supposed to route all those leads to the appropriate agents?
Doing lead routing manually is a big time waster. That’s why lead routing is all automated in the Serviceform chatbot app. And the method we use for our lead routing feature is quite simple. As an example, when our chatbot app collects the lead, we can ask a question like which area they’re browsing properties from. Based on the postcode the prospect provides, we can send that lead directly to the appropriate agent. And just like that, the lead routing feature can help you and your agents save multiple hours of manual work.
Serviceform Chatbots also ask questions to help qualify your buyers and sellers based on needs and urgency. Read more to find out how!
With lead routing, we spare you the administrative time it takes to sort leads. This way you’re not only able to save time for yourself, but also promptly get in touch with prospects.
The most dynamic chatbot app means dynamic information sharing
What do I mean by a dynamic chatbots app? Let’s first dig into the word dynamic and see what that means. Dynamic means something that changes and evolves constantly. If you’re a real estate agent, this might sound very familiar to you.
Real estate is a business that’s constantly evolving. And if your chatbot app isn’t dynamic, it begs the question if they’re the right tool for the industry at all. But don’t worry: our chatbot app is as dynamic as they come!
Personalisation is a game changer when it comes to chatbot marketing! We can build personalised chatbots for every single one of your property listings, which include all the information about the property as well as the listing agent. And no, this doesn’t mean we have to build 100s of chatbots for each and every one of your properties. We don’t do it the hard way. We do it the smart way!
And what’s the smart way? We pull the data you entered on the property page of your website through our chatbot app – and push that information to the Chatbot. So even if any details about the property change over time, all you have to do is update the new information on the webpage and our Chatbot will update itself automatically.
Adding a new property to your listings? Serviceform’s chatbot app picks up all the relevant information from the new listing for you. As I said, we do our chatbot marketing the smart way!
Let’s say you want your Dynamic property chatbot to be more visible on the property page. Voilà, we present to you our Engagement bot! What is an engagement bot, you might ask? An engagement is a chatbot you can place anywhere on the webpage.
Conversational landing pages: A chatbot app fit for every occasion
A landing page is a popular marketing tactic used by companies to attract more traffic to their website. What if I told you that the Serviceform chatbot app can build an entire landing page for you?
For this, we have a solution called a Conversational landing page. What this does is take any listing or webpage you want and build from it an interactive and conversational landing page (with the help of a chatbot). With this feature, you can create a virtual tour of your property while simultaneously providing answers to your prospects’ questions.
Our real estate Chatbot works seamlessly with Matterport or any virtual tour provider. By using a tool like Matterport, you can create a 3D structure of the property and showcase it while the chatbot takes questions.
If COVID-19 managed to do one good thing, it would be having increased the popularity of virtual home viewing. So make the most out of this shift and use chatbot marketing to show and tell everything about the property you are selling!
If you don’t want the chatbot app to take the entire page, we’ve got the mentioned Engagement bot. You can place our Engagement bot anywhere you want on your website. By strategically placing an engagement bot, you can easily generate high-quality leads.
Lead qualification: Quality leads in high quantity
No matter how good your chatbot marketing strategy is, it won’t matter unless your chatbot app is consistently generating leads of high quality. Proving this, founder of Spain’s Strand Properties, Anssi Kiviranta, has said the thing every real estate agent wants the most is high-quality leads.
“High-quality leads mean those that are seriously buying and selling in the near future,” Anssi explains. “Normally when you generate leads, those prospects are only starting to think about buying or selling and they’ll actually do it in about 2 years. You have to nurture those leads and make the clients feel that you’re active.”
This is not the only way to ensure that the leads you generate are of high quality. If you find the right chatbot app, you can significantly cut down on the time spent nurturing and qualifying leads.
With chatbots for real estate, you can ask questions around when, what, and from where prospects are looking to buy. This way, it becomes easier for you to assign those leads to agents based on urgency and where they’re looking to buy.
So Serviceform’s chatbot app helps you determine what and when a prospect is looking to buy. Our expert customer success team is always ready to build a chatbot flow that helps you easily qualify prospects based on the criteria mentioned. All you have to do is sit back, and let our conversion experts do their thing.
“It’s a no-brainer to start using Serviceform,” Anssi says. “You’re losing business if you don’t start with them now. For us, the results were very easy to remember. We doubled our conversion rate. They’re good not only for real estate, but for every industry.”
Last but not least
Getting yourself a chatbot app to help your agency with marketing and web conversion is an important part of building a successful website. But getting any old chatbot won’t get the job done. You need to carefully consider your options when choosing your real estate chatbot as you need to make sure you’re getting your money’s worth.
Some handy features of the Serviceform chatbot app are lead routing, dynamic property (information) sharing, conversational landing pages, and a smooth lead qualification process. For these reasons we can proudly say the Serviceform Chatbot is one of the better chatbot marketing tools available on the market today!
Read more about chatbots by returning to our Chatbot guide main page!