Are you considering adding live chat to your website but wondering about the cost? The answer depends on your business!

While there are plenty of free chat solutions available, they may not offer the level of support and functionality your business needs. And if you opt for a standalone chat service, you'll need to train your employees to handle chats, adding another responsibility to their plates.

Some chat providers charge based on the number of agents you hire or assign – like Serviceform and Zendesk. All you need to do is determine the fixed cost of analysing your monthly traffic and the number of leads generated, ensuring your business has enough agents to handle corresponding customer enquiries.

Other providers – like LiveChat and ApexChat – charge per lead generated through the chat. While this structure may cost more if your chat provider performs well, it can also help lower your cost per lead in the long run.

Regardless of the pricing model you choose, it's clear that live chat is an important resource for online lead generation. With 53% of customers preferring to use online chat before calling a company for support, adding live chat to your website can help you connect with potential customers and provide them with the support they need.