Are you in the B2B space? Are you looking for a way to generate more inbound leads for your business? Installing conversion tools on your website is actually one of the best ways for B2B businesses to generate inbound leads.

A popup is one of the most commonly used conversion tools on the market. But popups are generally considered annoying because they have a tendency of popping up at unwanted times, disrupting the user experience. Solving this, have you heard of exit intent popups?

An exit intent popup only appears when the user moves their cursor off the webpage with the intention of leaving. This way you can ensure you're not disrupting the browsing experience of your end user with the popup.

But how do you use exit popups to generate B2B leads? You can use an exit intent popup to collect customer information by employing the popup as a lead magnet.

The above example shows a lead capture popup used by our B2B customer Turku Business Region. Using this exact popup, they've been able to reduce the bounce rate of their website while generating a revenue-boosting number of new leads.