Lead gen forms are a type of online website form that helps generate more website leads. These forms are installed on your website and collect customer information, then sending them to your email or CRM as leads.

Building a lead gen form for your website comes first. You can use Serviceform's free, no-code online form builder to build a lead gen form for your website. With Serviceform's free, no-code online form builder, you can build interactive and engaging forms for your website even if you have zero coding knowledge.

Once you're done building, all you have to do is copy and paste the pixel code of your Serviceform account into the head tag of your website. Then you need to identify a place on your website where people are engaging the most and place the lead gen form there. This could be on one of your product pages or a landing page for a seasonal campaign you're running.

Let's say you're running a promotion where loyalty members receive 25% off all products. The idea of this promotion is to get more people to sign up for your loyalty programme. In this scenario, you create a banner on your website explaining the offer and then have a loyalty membership signup lead gen form below that banner to get more signups.

The best part about using Serviceform's free online form builder is you can easily customise your website forms to match your brand and style. If you need an online form for your website, try our online form builder here. It's free!