Have you ever had trouble getting in touch with a business because of different time zones or slow email response times? If so, you may be familiar with the frustrations that come with customer service. Luckily, there's a solution that's becoming increasingly popular: live chat.

Live chat offers several benefits that make it an ideal way for customers and businesses to communicate with each other. They're easy to use and convenient for customers. Live chat allows for online communication in real time, so issues can be resolved quickly.

But live chat isn't just great for happy customers. It's also an effective way to deal with unhappy customers. By providing real-time support, businesses address issues quickly and turn negative experiences into positive ones.

So what exactly is live chat? Essentially, it's a messaging tool that allows businesses to engage with both website visitors and customers for sales and support. Live chat can be used to initiate conversations with new and returning customers or any userbase.

Live chat is an advanced communication channel allowing for a contextual way to drive sales and retain customers. By understanding customer pain points and enhancing brand interactions, businesses can deliver a more personalised customer experience that gives them a competitive edge.